THE AUGUST WEBSITE: BUSINESS (AND OTHER) INTELLIGENCE ON THE INTERNET! "Business is War", and to win that War, we need information - i.e. business intelligence - and we need a lot of it. Sun Tzu put his finger on it in "The Art of War" (c 500 BC): "Intelligence ...... is the essence of strategy." Sun Tzu had to rely for his military intelligence on spies and traitors, but we in 2009 have access to a much more powerful (and hopefully more trustworthy!) resource - the Internet ...... and it's only a mouse-click away. Activate "Google Alerts" at www.google.com/alerts. Choose what part/s of the Web to keep an eye on, what topic/s to search for, and whether you want to receive your e-mail alerts "as it happens", daily, or weekly. Keep an eye on your competitors, on your customers and on your suppliers. Check on developments in your industry, look for new products, follow all the latest trends in your "areas of interest". Perhaps most importantly, keep tabs on what the world out there is saying about YOU - is it good? Bad? Are you as high-profile (or perhaps low-profile) as you want to be? On the personal side - keep current on sports teams, your hobbies, your famous friends. Learn of breakthroughs in medical conditions that affect you. Monitor a developing news story. Keep an eye on H1N1. Or just keep your finger on the pulse of whatever it is that you are passionate about ...... the world's your oyster! Recent Articles for August 2009; Source: www.dotnews.co.za |
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